Quietly protecting exceptional brands.
Why Umami?
Strategic, discreet IP advice for brands that want their ideas protected, enforced and ready to grow. We help you create, register and enforce your trade marks, designs, copyright and other IP assets so they become a real competitive advantage, not just a legal afterthought.
Umami Law is a modern, boutique law firm dedicated to guiding ambitious businesses through every stage of their intellectual property journey, from first concept to global protection and enforcement. Founded in 2020 by French‑qualified lawyer Julie Schmitt, the firm combines deep EU trade mark and design expertise with a pragmatic, business‑first mindset for clients in luxury, beauty, fashion, tech and emerging Web3 ventures.
The name reflects Julie’s passion for cooking, where umami is known as the “fifth taste”, found in foods such as Parmesan cheese, oven‑roasted tomatoes or soy sauce. Just as umami brings depth and richness to a dish, the firm aims to add that extra touch to your business by making the creation and enforcement of your IP assets as smooth – and as rewarding – as possible.
Our values
Authenticity
Umami Law was built to be a firm where clients meet real people, not a logo or a hierarchy. The advice is direct, honest and tailored, reflecting a genuine understanding of each client’s industry, constraints and ambitions.
Discretion
Many of the matters handled at Umami Law involve high‑stakes launches, luxury brands and sensitive cross‑border projects. Work is conducted quietly and strategically, with a strong emphasis on confidentiality and low‑profile, under‑the‑radar solutions.
Excellence
Quality is non‑negotiable: filings and strategies are carefully curated, not produced as one‑size‑fits‑all templates. Continuous learning, international collaboration and close links to EUIPO and industry bodies help ensure precise, commercially sharp IP advice.
Pragmatism
Clients come to Umami Law for answers, not memos. Advice is grounded in what is realistic for the business, balancing legal strength with timing, budget and internal resources so that IP strategy can actually be implemented.